7 basic principles of personal branding

From a personality to a brand

It is the beginning of 2018. Another year where people and businesses will have a long list of changes, projections, new year resolutions and habits that they will want to work on. Our focus is on personal branding.

As a freelancer, you will want to start the year with positive goals such as building a healthy business with impressive work that can help attract as many prospects as possible. Surely, the ability to attract more business is not as easy and this can go further than just the services you offer. You need to make it easy for your target audience to notice and recognise your personal brand.

A personal brand helps you distinguish your positioning as a business and a professional. This is a constructive practice that will enable you to promote your business, ideas and the services you offer.

From a personality to a brand

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