Nala

Their Story

Nala.Africa hopes to help creators introduce their work to the world; support seasoned artisans to continue crafting within a productive business ecosystem.

The Opportunity

The idea was to help bring perspective to how craft, collaboration and progress aligns communities. With the use of storytelling to showcase possibilities and draw inspiration. So, the opportunity was to create a brand that speaks to the inspiration that is Africa and how its creators continue to move the world forward.

The Work

We worked to create a business portfolio, a cohesive brand position and initiate several business development projects.

Skills Rendered

Strategy Development

Develop a business portfolio with a comprehensive brand strategy and marketing plan.

Project Management

Establish projects that align with business objectives thus managing its strategy over time.

Activation & Publishing

Coordinate business tests and launch strategy.

Research and Insight

Facilitate all necessary research and conceptualisation processes.

The Success Story

Since it’s official establishment in 2019, Nala.Africa launches its first official project that is www.nala.africa in 2021.

This is an online marketplace to connect a community of artisans with buyers in a thoughtful and inspiring way. To read more click here.

Need help with a project?