Tatso is a kitchen brand est. 2017 that embraces Africa's food culture, it has a portfolio of categories that ranges from condiments, spices, seasoning blends and kitchenware.
Before the name Tatso, the product was a home-made chili sauce produced for close friends and family. The sauce gained notoriety which prompted for the development of a more functional product and a cohesive brand. Tatso sought to raise brand and campaign awareness among food enthusiast and everyday consumers also establish a position in the market.
Blvck Universe worked to develop assets suitable to help Tatso operate as a business and run campaigns. These assets include brand name, strategy development, business platforms, marketing collateral and activation. As of 2018, these assets brought Tatso into focus and made it a functional and cohesive brand.
The Success Story
2018 – Tatso introduced its first range of home-made chilli sauce,
2019 – Tatso launched an official brand identity,
2019 – Tatso sold over 290 bottles,
2020 – Tatso launches a new and improved look.