Tatso

Their Story

Tatso is a kitchen brand est. 2017 that embraces Africa's food culture, it has a portfolio of categories that ranges from condiments, spices, seasoning blends and kitchenware.

The Opportunity

Before the name Tatso, the product was a home-made chili sauce produced for close friends and family. The sauce gained notoriety which prompted for the development of a more functional product and a cohesive brand. Tatso sought to raise brand and campaign awareness among food enthusiast and everyday consumers also establish a position in the market.

The Work

Blvck Universe worked to develop assets suitable to help Tatso operate as a business and run campaigns. These assets include brand name, strategy development, business platforms, marketing collateral and activation. As of 2018, these assets brought Tatso into focus and made it a functional and cohesive brand.

Skills Rendered

Strategy Development

Develop a business profile with a comprehensive strategy and marketing plan.

Project Management

Establish a project plan that aligns with the brands' objectives and manage brand strategic progress over time.

Activation & Publishing

Coordinate brands marketing campaigns this include digital campaigns and activations.

The Success Story

2018 – Tatso introduced its first range of home-made chilli sauce,

2019 – Tatso launched an official brand identity,

2019 – Tatso sold over 290 bottles,

2020 – Tatso launches a new and improved look.

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